How effective is Ambient-advertising? This question bothers me lately more and more. On the one hand it is quite spectacular, which attracts attention and causes heated debate on the Internet. But I'm nowhere saw some of accurate data, when such advertising would be a positive influence on sales. While I'm looking for, I decided to present to you a few examples, in my opinion, well done Ambient-advertising (which means a job well done? This means that it attracts attention. If you have data on the return, then you are welcome in the comments).
1) The first in our review goes Ambient-advertising Nail Rimmel Quick Dry. The campaign was held in London, close to major shopping centers. The very metaphor of advertising is simple – hair spray Rimmel Quick Dry dries very quickly. So fast that it became possible, even such a situation, as shown in the photo. In general, the attention of women And this plant was provided. Many stopped and inspected the construction. In addition, photographs of this event went on the Internet around the globe. 2) Another notable project – a promo for the film Quentin Tarantino's "Kill Bill ".
In terms of attracting attention, it bypasses the previous work of not a few heads. In this case I have questions about how city government generally allowed such a placement. But it looks impressive. 3) One of the most Ambient-known examples of advertising. We already wrote about it. But in this review I include it because the idea is very good too.