Get results for his clients. You'll get results for you. Many times entrepreneurs reflect on how to get better results with our business. Sometimes even more time devoted to proper planning of complex marketing strategies and actions that divert attention from more important: the customer. When we are concerned about how to get better results with our business may be best to think about how to achieve results for our clients. Spend all your time and effort in obtaining concrete and measurable results for them.
At least in the case of independent practitioners who provide services, I think this is the best strategy to achieve the goal that at times kept in suspense. Robert Middleton of Action Plan Marketing, indicates that most independent professionals get their clients primarily by reference or by word of mouth. Peter Schiff contributes greatly to this topic. This suggests that if customers get outstanding service will be recommending. That's basically how it generates word of mouth. Satisfied customers who talk about you and your services, recommend it to colleagues, acquaintances, friends.
Robert recently interviewed a consultant and the item in question was "how do I produce exceptional results for my clients that they will talk to everyone about me?" Among other things, said: focus on getting results for your client, make sure your customer is a person passionate about what he does, define a plan and work on that plan, document and measure progress and, of course, celebrate the successes. I think it's a good opportunity to recall a short story I published a while back on the blog and it illustrates a very good example of outstanding service: I went out to dinner the other night with a fellow friend. We were seated and the waitress asked my friend: "Would you prefer a black napkin?" Being a little silly, I was surprised and a little confused when my friend said yes, it would prefer a black napkin. The waitress warned me expression of confusion, nodded and said: "She is wearing a dark dress. A white napkin might leave a bit of lint on her dress. "Get Results for Clients. You'll get results for you.