Initiators meet on March 31 to determine the TOP 50 the tension rises among the nearly 60 participants of in the second year of competition \”Germany of customer champions\” 2009 already. Since the beginning of March is the temporary placement of participants. The best ten enterprises have undergone in the past three weeks, a further analysis of their customer relationships. On March 31, the final ranking is now adopted in the meeting of initiators. On May 19, the award \”Germany customer champions 2009\” takes place in a ceremony in Mainz.

This involves nothing less than the choice of the nationwide best companies with particularly out excellent customer relations. The initiators, the German society for quality e.V. (DGQ), forum! Market research and the business magazine ‘impulses’ aim to establish a basic benchmarking for quality of customer relationship management with the competition and want to reward both exemplary customer orientation in Germany. Multi-level evaluation and analysis process based on the Competition is a multi-stage process in which participants first submit a detailed self-assessment of quality of its customer relationship management. In addition, for every 100 customers will be interviewed in detail. Finally follows a detailed examination of the then ten leading companies through Assesoren of the DGQ. The 50 best companies receive the seal of \”Germany’s customer champions\” and will be published in the business magazine ‘impulse’. The final ranking of the company is carried out by a decision-making body composed of the initiators, as well as an Advisory Board of external experts from academia and industry. The three top finishers in the standings, the winners of the categories will be awarded special appreciations especially small, medium and large companies, as well as the best private and business customer concept. All participants will receive valuable data on the status of its relationship management, with which they can purposefully develop and optimally set up as a result, to meet challenges of the markets to can.